CBC Television

Vision Zambia’s thought leader in media influencing transformation. Mission To provide exceptional content influencing viewers towards a transformative driven life style. Specifically, CBC-TV’s mission is to; • Inform, entertain and enlighten the Zambian television audience, ascend to leadership position in television broadcasting; • Enrich the life of the viewer by influencing positively his social, cultural, economic, political and technological thinking through a wide choice of programmes; • Operate for the benefit of all viewers, recognising and reflecting diversities in cultures, values, interests and needs; • Contribute to the development of a shared national consciousness, cohesion and identity; • Produce high quality local programmes that are commercially viable, employing new technologies and up-to-date techniques available in the industry; and remain competitive in a profit-oriented manner. • To raise the next generation of leaders by creating programming that will insp