Created in 1977, The World's Strongest Man™ has become the premier event in strength athletics. For over 30 years, the strongest men on the planet have come together in a series of unique and amazing tests of strength to determine The World's Strongest Man. The competition has travelled to stunning and varied locations such as Zambia, Iceland, Mauritius, Malaysia, Morocco, China and the USA. For over three decades The World's Strongest Man has tested the limits of human strength, power, and endurance. The best strongmen on the planet and the most demanding challenges including Fingal's Fingers, Truck Pull, Dead Lift, Giant Farmers Walk, Plane Pull and the Atlas Stones have made the event a highlight in the TV calendar and the show a family favourite with a worldwide audience of over 220 million people.