ABP News is a popular Hindi News Channel made its debut as STAR News in March 2004 and was rebranded to ABP News from 1st June 2012. The vision of the channel is "'Aapko Rakhe Aagey' -the promise of keeping each individual ahead and informed. ABP News is best defined as a responsible channel with a fair and balanced approach that combines prompt reporting with insightful analysis of news and current affairs. ABP News maintains the repute of being a people's channel. Its cutting edge formats, state-of-the-art newsrooms commands attention of 48 million Indians weekly.